Tracking pixels
Meta, TikTok, GA4 and GTM on every event
byTicks sends your ticket funnel to Google Tag Manager, Google Analytics 4, the Meta Pixel and the TikTok Pixel, from page view to purchase. Nothing fires before the visitor gives permission in the built-in cookie banner.
Setup
Four IDs, set per event
Open the event, switch on Enable tracking for this event and fill in the IDs you use. Each event can send to its own ad accounts, for example a promoter's own Meta pixel for one night.
- The cookie banner then appears on the event page by itself
- Download GTM Container Template gives a ready-made container with the GA4 shop events
What is sent
The whole ticket funnel, in each platform's names
byTicks fires the standard shop events itself, from the view of the event page to the purchase. The purchase carries the order total and currency, and a refreshed success page counts as one conversion.
- Works on the ticket page and on your custom event page, with one banner
- Meta and TikTok get their own event names
Consent first
Nothing fires before permission
Site insights runs Google Analytics 4. Organiser advertising runs Google Tag Manager, Facebook and TikTok. Each only starts after the visitor allows that category, and the essentials for cart and checkout are always on.
- The banner names only the providers you filled in
- It shows in the buyer's language: English, Dutch or Spanish
- The choice is remembered in that browser for 12 months
Before the sale
Optimise your ads on sign-ups
Running an interest list or pre-registration? Every sign-up sends an event to each platform, so you can optimise a campaign weeks before tickets go on sale. The email, name, phone number and city are never sent.
Without pixels
byTicks counts your sales without a pixel
Your orders and sales figures in byTicks do not depend on any pixel, so you always see every sale.
The Traffic Sources widget also shows your visitors by device and source, with no pixel needed.
Example
Retargeting the people who almost bought
A promoter adds their Facebook Pixel ID and TikTok Pixel ID to the event, and a visitor accepts Organiser advertising.
- Event page
Opens the page
Meta and TikTok both receive ViewContent.
- Cart
Adds 2 tickets
Meta and TikTok both receive AddToCart.
- Order created
Stops here
Both received InitiateCheckout. No Purchase follows, so the promoter can show the event again.
- Paid
Or pays
Meta receives Purchase and TikTok CompletePayment, with order value and currency.
The audience is everyone who sent InitiateCheckout but no Purchase. Visitors who did not accept Organiser advertising send nothing at all.
Works well with
Send your ticket funnel to your ad accounts
Included in every byTicks shop. No setup fee, no monthly fee.