Marketing
Reach your audience by email, WhatsApp and SMS
byTicks has event marketing built in: design your emails, send campaigns to buyers and interest lists, message sign-ups on WhatsApp and SMS, and see who opened and clicked.
Email campaigns that look like your event
Drag blocks into your email and click any text to change it. Merge tags fill in the event and the first name. You preview it with real event data, on desktop and phone.
- Event blocks such as Hero, Line-up, Countdown and Ticket CTA
- byTicks templates for announcements, sales, reminders and after the event
- AI draft writes a first version, Improve text with AI rewrites a paragraph
- Send a test to your own inbox, then send now or schedule
WhatsApp for the moment sales open
Message the people on your interest list who ticked the WhatsApp box on your sign-up form. You choose an approved template and see its image, text, footer and buttons before you send.
- byTicks switches on WhatsApp for your shop and helps with your templates
- Send now, or schedule it in the event's time zone
- Send again with the same label and nobody gets it twice
- A reply with STOP MARKETING ends the marketing messages to that number
SMS
A text message when it counts
Write your own short text for the same sign-ups. A counter shows characters and segments as you type, and the screen names any special character that takes up extra space.
- Uses the same permission as WhatsApp, so there is nothing extra to collect
- Schedule it and the list is made at the moment of sending
- New sign-ups still get it, people who opted out do not
- You confirm by typing the number of recipients, so nothing goes out by accident
Audiences
You choose who gets it
An email goes to Ticket buyers, your Interest list, Buyers + interest list or All contacts. You see the number of recipients before you send.
- New buyers and sign-ups join your contacts by themselves
- Include guest-list and free-ticket contacts with one tick
- People who unsubscribed or bounced are skipped by every campaign
Results
See what every campaign did
Each campaign has its own page with deliveries, opens, clicks and unsubscribes. Insights shows your recent campaigns side by side, and Overview your last 30 days, including revenue from email.
- Opens and clicks are counted once per person
- See your contact list grow over the last 90 days
Also in Marketing
Suggested for you
The email most worth sending right now, per event.
Contacts
Everyone you may email, with their permission status.
Your sender name
Emails arrive under the name you choose, with your reply address.
Three languages
English, Dutch or Spanish per design, for the greeting and the unsubscribe text.
Pre-send check
Flags a missing subject, dead links and heavy images before you send.
One-click unsubscribe
In every marketing email, and handled for you.
Example
One on-sale, three channels
A club night with an interest list. This is how the channels work together.
- Sale starts in 3 days
Save the date
EmailThe byTicks template goes to All contacts, with a countdown to the event.
- Sale starts
Tickets on sale
WhatsAppSign-ups who ticked the box get your approved template, scheduled ahead of the opening.
- 7 days to go
Last tickets
EmailGoes to the Interest list: the people who have not bought yet.
- Last call
One short text
SMSYour own words to the same sign-ups, under a new label.